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sQuad trip pics + behind the scenes of my next book

I pretty much eat my book for breakfast, lunch and dinner, so that’s what’s on my brain these days. 📚

Last week, I shared a snippet from my journal where I track my pomodoros while I write. Here’s what a page looks like before I start typing away on my keyboard. I’ve only got three more chapters + the conclusion to refine and polish.

I also just got back from a sQuad trip in Austin + Waco, Texas. Jen Kem, with her brand expertise, booked our stay in Waco at The Dr. Pepper House. We celebrated Nicole Walter’s birthday. We’re also all putting on our “author pants” (another Nikki Elledge Brown #wordnerd term) because every single one of us is writing a book right now.

Today, I’m sharing a podcast conversation I had with my good friend Azul. He was also my book coach during the early stages of getting clear what I wanted to write about.

#BTS: Behind the scenes of my next book part 3

“The biggest mistake I see authors make is thinking that they have to be perfect.”


Are you curious about all the things that go into writing a book and pouring your heart onto the page?

In this episode, I get cozy with my friend and personal book coach, Azul Terronez, host of the top writing podcast Authors Who Lead™. We’re having another behind-the-scenes conversation about my book writing process (and Azul's process too). You can listen to part one of our conversation here at and part two at to get caught up.

Azul helps authors, entrepreneurs and leaders write and publish books that people love, so they can reach more people, grow their brand, and share their message in an authentic way. He’s been called a book whisperer.

Azul walks his talk because his TEDx talk “What Makes a Good Teacher Great” has been viewed over 2.7 million times. Azul’s clients have included Wall Street Bestseller, Pat Flynn from the Smart Passive Income Podcast, Jadah Sellner co-founder Simple Green Smoothies (that’s me!) and Dana Malstaff the founder of Boss-mom.

What you'll hear (and don't want to miss!):

  • Azul’s journey of writing a book and coming up with the BE W.I.L.D. framework
  • Why it’s key to give yourself the time and space to allow the pages of your writing to rest and breathe
  • Azul’s tips for finding the right core message to teach the reader of your book
  • Why we write as if we’re proving something to someone and learning a different way to approach writing a book
  • What is really holding authors and would be authors back from writing a great book that impacts others
  • The single biggest mistake the Azul sees authors making today

FIND full show notes here:

Check out the episode on Apple Podcasts, Spotify Amazon Music (or wherever you listen to podcasts). As you’re listening, take a screenshot, share your favorite takeaway and tag me on Instagram and Facebook with #leadwithlovepodcast.

Warm hugs,

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