she builds


An Anti-Hustle Support System to
Scale Your Business & Sustain Your Life



Something we both know...

The Way You’re Working
Isn’t Working.

Your business might be extremely “successful”… meanwhile, you’re questioning it all.

If you’ve ever believed that if you slowed down, your business would fail, and 

the life you have worked so hard to create would crumble,

If you’ve ever wondered where your old creative spark went, 

Wanted to revive more genuine enjoyment in your life, 

And wondered if you should burn it all down


It’s not your fault… 

And you’re definitely not alone.


  • You’re done following toxic leadership models that keep you on a hamster wheel (no matter whether it was led by a woman or man).  
  • You’re done believing that you’re doing it wrong, not growing fast enough (and you’re seasoned enough now to know that’s not true anyway).
  • Even if you love being ambitious, you suspect you’ve been missing supportive female energy that nourishes you while you grow.
  • You’re done listening to the dominant “crush it” culture telling you how to run your business.

…and YES, this applies to you especially if you’re an introvert, have tried everything to figure it out on your own, are seeing your creativity + motivation run dry, and typically hide when you struggle.

Sometimes you even wonder if you should start a new idea, re-work your business entirely, or just walk away…


It’s time to build differently

It’s time to build with love

Here’s how we’ll do it… The Anti-Hustle Way™


1. ALIGN: Create an ANTI-HUSTLE VISION that includes spaciousness and joy for your whole life. 

2. DEFINE: Clarify your ENOUGH NUMBER to increase profits without burning out.

3. DESIGN: Make an ANTI-HUSTLE BUSINESS PLAN that prioritizes the strategies to focus on in the next six months.

4. SHINE: Have a SUPPORT SQUAD to celebrate you and keep you focused and accountable to your dreams.

5. REFINE: Schedule time to REVIEW, REFLECT & REALIGN your goals to ensure you’re working towards sustainable growth. 


Rewire how you build.

What does building an Anti-Hustle Business feel like?

Support your nervous system to create a more authentic you from the inside out (without secretly stressing out every step of the way).

Not only will we integrate somatic work and mindfulness practices into every step of the strategic process so that you create from a grounded, calm state.

But you’ll also have a monthly call with my personal mindset coach to talk through the hard shifts as you step into a new way of living

Ensuring that this time, it really will be different. 

We⁠’re all dealing with real-life stuff––managing chronic illnesses, going through divorces, stepping in when team members and nannies quit last minute, holding space for our kids’ struggles, and facing heartbreak across the globe.

It’s A LOT we have on our plates. Not just logistically but emotionally, too.

It makes sense that we’d want to shut it all down at any moment.

If you feel overcommitted, it’s not your fault. It’s the hustle culture that keeps you on this productivity grind.


Nothing is wrong with you. The system is broken… not you.

You realize that way of building no longer works for you.


You’re done feeling behind, like something is wrong with you.

You’re afraid you’ll lose it all. You believe if you stop hustling, your ambition, your income, and your impact will go away, too. Hustle culture is holding you back from feeling a true sense of spaciousness, ease, and peace in your business.


What you need is space to get away, reset, and recenter, and to actualize the truest you over the next year.

That’s why I created

She Builds Collective

It’s an Anti-Hustle Support System for visionary entrepreneurs and leaders who want to scale their businesses without hustling and burning out.


You're Not Hiding, You're Healing

If you’re reading this page, you’ve felt a quiet whisper of intuition telling you to do something different. But unsure of how to do it differently.

Now you’re ready to expand what’s possible for your life. You’re starting to feel excited again. The ideas are flowing.


Hi, I’m Jadah (rhymes with Prada)

I work with visionary leaders like you who have a track record of success and want to create sustainable results.

It’s easy to get caught up in what everyone else is doing to grow a business based on a dominant patriarchal culture, which leads to overwhelm.

Working until you’re exhausted is NOT working. That’s why in The Collective, we follow the Anti-Hustle Business Model to unlock your next level without burning out in the process. 

The Framework

Join a community where burnout is not an option.

In the Collective, you’ll have a built-in Support Squad to set up a strong foundation for growth, including:

> Clarifying your company vision, goals, and contribution

> Rebuilding your team to support a sustainable workflow

> Creating a clear plan and revenue model that increases profits

Rise above the frenetic pace of go-go-go.

  • Identify where to invest your time and energy to grow your company at a pace that supports your whole life, so you can have more space, joy, and freedom.
  • Stop putting out fires and instead build a foundationally strong business with more intention and ease, so you can relax.
  • Get consistent support and accountability to implement the strategies from She Builds with the author (that’s me, Jadah!) and collective advisors.


Now I’m in the position where I’m working 3 ½ hours a day. I’m working in a way that is actually generating revenue allowing me to be with my son and getting super laser sharp focused on exactly what actions I need to take.

NIKKI SILVESTRI, Speaker & Social Change Consultant

“I was burning my team out. We didn’t have systems in place that created a solid foundation. Jadah really guided me to have difficult conversations with my team and bring that structure in our experience. I’ve seen a market difference in how we operate and also their enjoyment and fulfillment in doing the work that we’re doing together.”

ALLIE VAN FOSSEN Founder, The Journey Junkie

“I’ve worked with Jadah a couple of times. The first time (we worked together) I had my biggest year in business. We doubled my income from $225,000 to $426,000 pounds.”

SUZY ASHWORTH, Quantum Transformation Coach

“Running free challenges has hands down been the absolute best thing I’ve done for my food blog! Not only has it grown my email list to over 45,000 and helped sell eBooks but it has grown an engaged community that I didn’t have before. Taking Jadah’s Build Your Challenge Course was so helpful and provided the framework I needed to plan and run my first challenge.”

DENISE BUSTARD, Founder of Sweet Peas & Saffron

The Details

Program: She Builds Collective for Visionary CEOs & Business Leaders

Duration: 12 Months of Access to a Strategic Support System 

Business Mentorship & In-Person Events:

  • ANTI-HUSTLE BUSINESS AUDIT. Based on your intake, we’ll create a clear roadmap for priorities and the next steps you need to take to scale your business and sustain your life.
  • (2) 3-DAY BUSINESS PLANNING RETREATS. Join a group of ambitious, creatively driven women in person twice a year to mastermind, see the bigger picture, and expand your possibilities for next-level growth.

Community & Collaboration:

  • MONTHLY MASTERMIND AND CO-WORKING CALLS. Meet as a Brain Trust, lean into each other’s wisdom, and share what’s working in our industries. There will be a mix of hot seats for your business, “Ask Me Anything” Office Hours, and co-working for focus and accountability.
  • MONTHLY MINDSET CALLS. Led by my personal life coach, deepen your connection with yourself and your Support Squad in a safe space—access tools for your most pressing roadblocks and resistance. During retreat months, you’ll receive support during our in-person gatherings.
  • PRIVATE SLACK GROUP. Access your million-dollar Rolodex for referrals and resources to save time and accelerate your growth.

    Plus BONUS 1:1 Support:

    • (4) PRIVATE STRATEGIC COACHING CALLS WITH JADAH. Receive personalized feedback and accountability on your Quarterly Plan to restructure your team, maximize revenue strategies, and solidify your company’s vision.
    • (2) PRIVATE MINDSET COACHING CALLS WITH REBECCA.  Receive 1:1 healing support with my personal life coach to release unconscious blocks, move past resistance and procrastination, and manage burnout and overwhelm.


Access Your Anti-Hustle Support System to Grow Your Business to the Next Level.

I was so blown away by how Jadah can see things. It’s her superpower. She has this way of seeing people, businesses, structures, ideas, visions, and synthesizing it all down.”

JULIE SANTIAGO, Founder of Awaken Your Life

“With Jadah’s guidance, I’ve achieved all my goals. All of them. I put them on paper and then she helped me do them and I did them. And so I’ll be forever grateful that I got to have this feeling and the success.”

MERI CHERRY, Founder of Meri Cherry Art Studio

“Jadah is a perfect blend of soul + strategy. She has a very grounding energy and after an hour of talking, I felt much calmer and more focused than when I started. She’s real and authentic – no BS.”

BRIGIT ESSELMONT, Founder of Biddy Tarot

“People said this was a big investment for so early in the company. I couldn’t think of anything more valuable to have spent the money on.”


The Collective is for you if...

  • You don’t feel like you fit in or belong. Maybe you’ve worked with mentors, coaches, or joined masterminds in the past and something felt off––either super “bro marketing” with all hustle and no heart, or too feminine “woo” with all sisterhood and no structure.
  • You’re looking for a safe space to be real and heal. You’re always holding it all together for your team, your family, your customers––so you need an intimate vault to share what’s really going on without judgment from a community of entrepreneurs on the same path as you.
  • You want to release any unconscious blocks. Whether you’re procrastinating on a big idea or self-sabotage and self-doubt are keeping you stuck, you’re ready to let go of anything that will hold you back from your next level of growth.
  • You don’t have the right support system. You thrive in a collaborative community and get clarity when you process your ideas and strategies out loud––you also value a sounding board to stay focused and inspired.
  • You’re looking for a healthy balance between work and life. You want to reach your money goals while having time to be present for your loved ones. You desire a sustainable pace that allows you to grow your business and still have space to rest.  
  • You’re a seasoned entrepreneur. You’ve had a business for many years and have a lot of wisdom to share and a lot you’d still like to learn. You value being surrounded by intelligent, generous people who get you and understand your struggles and big dreams.

Whether you have a brick-and-mortar business, consultant agency, or wealth management firm, or you’re a published author, artist, teacher, online content creator, blogger, or bookkeeper, you’ll fit right in if you’re committed to building The Anti-Hustle Way™.

The Collective is filled with diverse business industries because studies show this increases innovation and unlocks creativity.

If you want to go fast, go alone.

If you want to go far, go together.


African Proverb

Client results

  • Triple brick-and-mortar business to half a million in revenue in year one, reach $80k months in year three, and diversify income with online revenue streams
  • Build a cohesive leadership and middle management team that the founder could trust with 17 employees (and growing) through effective hiring and onboarding
  • Publish their first book and develop new product lines while growing e-commerce business from $1.5 to $3 million in one year
  • Delegate roles in the business that needed to get done, but didn’t need to get done by the founder to prepare for maternity leave while having $90k and $100k months
  • Create company values to optimize client acquisition & fulfillment, hiring, onboarding, and employee retention, so they could grow past a $2 million run rate
  • Grow email list organically from 700 to 45,000 subscribers using our unique community growth strategies and build a team and systems to help automate the process
  • Add an additional $191k revenue stream to their business using our proprietary Build Your Challenge™ system to grow online communities, subscribers, and clients.

Mentorship support

As a Business Advisor to visionary leaders, I help founders grow their companies and reach. Using the Anti-Hustle Business Model, we implement people-first strategies to optimize marketing, customer experience, and team growth and retention.

As a founder, bestselling published author, TEDx speaker, and community growth strategist, I’m committed to helping companies reach more people, make a bigger impact, and support the next generation of entrepreneurs to lead with love in business and life.

With experience as an entrepreneur for 15+ years, including building brick-and-mortar and online product-based companies, I know what it takes to fuel growth. I’ve built a community of 355,000 email subscribers, 400,000 Instagram followers, and 300,000 Facebook fans. I’ve also spoken on stages with 3,000 audience members and have been featured in Forbes, Oprah’s O Magazine, CBS’s The Doctors Show, Women’s World Magazine, and the Wall Street Journal.

Unlock your next level

Clear Vision

You need a clear vision to move your business forward. We’ll prioritize the next steps you and your team need to execute over the next 90 days.

Custom Roadmap

You need to innovate and stand out in your industry’s crowded marketplace. A cookie-cutter plan isn’t going to work, so we create a personalized roadmap unique to your company’s needs together.

Personal Feedback

With limited time, you need support when things come up. Our in-person planning retreats, mastermind meetings, and mindset calls help you get unstuck quickly with our collective advisors so you can save money and minimize stress.

Clients are Creating Change
in their lives and the world

Rachelle grew her email list to over 50,000 subscribers and created a new online product for her community.

Julie doubled her revenue, grew her team, published her first book, and optimized systems inside her business.

Meggan hired two full-time employees, maxed out retirement IRAs, took time off for maternity leave and the company kept running.

Tamika scaled her 1-on-1 therapy practice into a team of 8 women of color therapists (and growing).

More Client Love…

“Jadah has helped me achieve some of my biggest goals for traffic, income, team building, and lifestyle, I couldn’t have done it without her guidance.”

KAREN GIFFORD, Creator of The Food Charlatan

“My results with Jadah astounded me. In one month, I launched a six-figure course. In my first call with Jadah, she unlocked a strategy that helped me earn $30,000 in two weeks and then led to a $160,000 course launch.”

AMBER RAE, Bestselling Author & Writing Mentor

“Jadah understands and wants me to feel successful, not for her, but for me. I felt so supported, so loved, so connected. It was by far the best business coaching experience I’ve ever had. And I’ve paid a lot of money to a lot of people to coach me in business.”

BRIANA BORTEN, Founder of The Dragontree Spas and Love Rising Collective
Take a deep breath.

Get ready to feel joy in your business, connected to your community, and present with your loved ones (without losing your money or your peace).



Here’s what to do next:

  1. Submit an application. Don’t overthink it, just write what’s true in this present moment. Click here to apply.
  2. Schedule a personal call with my team. My amazing right hand, Michele, will email you to find a perfect time for you to connect with us.
  3. Decide if you’re a FULL BODY “yes!” for the Collective. Once you’re in, Michele will follow up with your contract, payment details, and other onboarding materials.

In the meantime, please contact us with any questions or if you need additional assistance. We’re here to help!

Warm hugs,

If you’re unsure if you’re ready, that’s a sign that you should apply.*

*What I know about creative, ambitious, impact-driven women is they will put themselves and their needs at the bottom of their to-do list (and not even realize it).

There’s always a business deadline looming, a keynote presentation coming up, or you’re in the middle of hiring/firing/launching.

“Once I do this, then I’ll get the support I need/book the appointment/make time for rest.”  

Sound familiar? Apply even if you think this isn’t the right time. 🥰






If you’re feeling flat in your biz

It makes sense. The pandemic took a lot out of you. Even though you’re still standing, you’re tired AF.

You want to increase your profits without it costing your whole life or throwing away everything you’ve built.

You know you need to be rested and lit up about what you’re creating. But you’re juggling so much in your day-to-day right now.

You have big decisions to make. But there’s a heaviness in thinking about what to do next (which is costing you money by the way).

If you wait another six months, you’ll still be in the same place… depleted. Don’t put this off and think, I’ll come back to this later when the time is right. The time is now. Apply today. 




When does the program start and end?

You have access to your Anti-Hustle Support System for 12 months and can choose to continue (and we hope you do!).

Once you join, we’ll send you a list of call dates so you can save them on your calendar. Treat this time as sacred. It’s an act of self-care to put yourself first in your business and your life.

*Note: The Collective is an ongoing support system, so new members join all year round to expand and nourish the community.

When are the call times?

There is one Mastermind and one Coworking call per month. These calls are held on Tuesdays from 10:00-11:30am PST.

There is one Mindset call per month (except retreat months). Mindset calls are held on Tuesdays or Wednesdays from 10:00-11:30am PST depending on your assigned group.

Where and when are the retreats?

The retreats are held in Jadah’s creative studio located at:

3391 Mt. Diablo Ste D,
Lafayette, CA 94549

The upcoming retreat dates are:

* October 16-18, 2024

* April 24-26, 2025

The retreats will be held from 10 am – 4:30 pm PST each day.

What's included in the retreat?

The retreat content and on-site coaching are included in your program price. However, you are responsible for travel, lodging, and meal costs outside our retreat times.

What airport should I fly into?


San Francisco International Airport (SFO): 32 miles to the workshop.

Oakland International Airport (OAK): 22 miles to the workshop.

Buchanan Field Airport (CCR): 9 miles to the workshop via – great if you’re flying from Burbank, Orange County, or Las Vegas.


Do you have any lodging recommendations?

Yes! Once you join, we’ll send you our retreat prep page, which lists places you can stay nearby.

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