Lead with Love® Podcast

Creativity. Business. Life.

Writing She Builds: From Concept to Completion

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Welcome to season 5 of the Lead with Love Podcast. In this episode, I am super excited to share another behind-the-scenes conversation on my book-writing process with my dear friend and personal book coach Azul Terronez.

Azul is the host of the top writing podcast Authors Who Lead™ and helps entrepreneurs and leaders write and publish books that people love. His coaching program, Authors Who Lead, is built around the idea that creating books is about building the conversation that you want to own. Azul is a fascinating storyteller, phenomenal friend, and coach with a teacher's heart. He has his own TEDx talk “What Makes a Good Teacher Great” which has been viewed over 3 million times.

In this episode, we explore the evolution of how I wrote my newest book, She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life.

If you've ever wanted to peek behind the curtains of what it's like to publish a book from concept to completion (finding your idea to actually getting it out into the world), then you will love today's conversation.

She Builds is available for pre-order now. Head over to shebuilds.com to claim your bonuses, so you can start your year with clarity and focus. She Builds will officially be available on November 15, 2022, at your favorite booksellers.

 “The process is for you, but the outcome is for the reader.”


What you'll hear (and don't want to miss!)

  • Why I’m in love with the book writing process even more today [9:01]
  • The biggest lessons I learned from writing my new book and how this process has shifted the way that I see myself [12:03]
  • One of the biggest challenges I faced when writing my latest book, She Builds [16:14]
  • Thoughts on pushing back on editing changes from a publisher, and why it’s ok to stand up for yourself and your message [22:59]
  • Who She Builds was written for and why Azul believes so strongly in getting clear with who you are writing for [26:12]
  • The structure of my book and a look at the “L.O.V.E” Method [28:19] 
  • Where this concept came from and how it evolved while I was writing the book [32:54]
  • Our best advice for any aspiring authors who want to write a book [43:53]

Resources + links mentioned:

» My new book! She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life 

» Episodes 156, 179 & 185 with Azul 

» Azul’s Website & Book Coaching Program

» Azul's Podcast & TEDx Talk

» Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive by Jonathan Fields 

»  Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr 

» Do Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women by Kate Northrup

Key Quotes:

  • “It should be called rewriting books, because that first draft is a messy jumble of stuff in your head that you’re trying to clarify for yourself, let alone for a reader. That’s why I tell people they have to get to this messy draft first so that they can exhale and then look at it differently.” [Azul, 8:11]
  • “I would love the privilege to keep writing books. I loved getting paid to write a book and having a traditionally-published book deal, but I’m also down for the self-publishing process. I’m realizing from my experience I’m still doing all the things that I would do if I was self-publishing my book, because I care about the quality, the experience, and all of those pieces.” [Jadah, 9:44]
  • “I have to remind myself of who the person is that I want to serve in this book. They are going to be so fed, so filled up, so seen and heard on their own journey of growth and entrepreneurship. So I have to separate and kind of sift out whose criticism I’m afraid of, or their feedback.” [Jadah 16:14]
  • “L is for ‘lead’, which is about leading from the inside out and getting really clear on what you want and what is your definition of success. How do you define enough, and to also have a business detox from the hustle culture that has us on this hamster wheel of busy and go, go, go, go, go.” [Jadah, 28:28]
  • “I went beyond what I needed to do and that’s where the hustle culture is. It’s that we are pushing for this external metric that makes us lose sight of why we started the business in the first place.” [Jadah, 39:38]
  • “I see a lot of manuscripts go out in the world that aren’t serving people. They’re serving perfectionism versus serving the reader, and it’s not about you, it’s about them. The process is for you, but the outcome is for the reader.” [Azul, 47:42]

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