Lead with Love® Podcast

Creativity. Business. Life.

#BTS: Behind the Scenes of My Next Book Part 2 with Azul Terronez

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If you’ve wanted to take a peek behind the curtain of writing and publishing a book, then this episode is for you.

In this episode, I get cozy with my friend and personal book coach, Azul Terronez, host of the top writing podcast Authors Who Lead™. We’re having another behind the scenes conversation of my book writing process. If you’d like to listen to part one of this conversation that happened over a year ago, head over to jadahsellner.com/156 to get caught up.

Azul helps authors, entrepreneurs and leaders write and publish books that people love, so they can reach more people, grow their brand, and share their message in an authentic way. He’s been called a book whisperer. His signature coaching program is built around the idea that creating books is about building the conversation that you want to own.

Azul walks his talk because his TEDx talk “What Makes a Good Teacher Great” has been viewed over 2.1 million times. Azul’s clients have included Wall Street Bestseller, Pat Flynn from the Smart Passive Income Podcast, Jadah Sellner co-founder Simple Green Smoothies (that’s me!) and Dana Malstaff the founder of Boss-mom.

“Any book that's worthy of a transformation on the part of the reader has to occur at some point with the author.”


What you'll hear (and don't want to miss!)

  • A surprise that can happen when you look at writing a book as a creative process, and not just a task to achieve [6:37]
  • What is exciting most about this book, plus the real motivation for me to write it [7:25]
  • Why the content isn’t the book – and what really is [8:10]
  • The beautiful gift that working with Azul has given me [10:05]
  • How becoming an author is different, and so much more, than just writing a book [12:35]
  • The role that my season of loss and grief has played in the writing of my next book [14:05]
  • Azul’s advice for a fear of missing out while taking a pause in business [21:30]
  • An update on where I am right now writing the upcoming book, and the big decision and shift I made to allow it to be happen [26:16]
  • What Azul says is needed in all books, but is often misunderstood by many authors [29:58]
  • The snowball effect that creativity can have if you allow it, and the ways I’ve been connecting with my own creativity and identity recently [39:05]

Resources + links mentioned:

» Authors Who Lead

» Authors Who Lead Podcast

»  Connect with Azul on Facebook, Instagram, Twitter and LinkedIn

»  Connect with Authors Who Lead on Facebook and Instagram

»  Writing a Book that Changes You First with Azul Terronez

»  #BTS: Behind the Scenes of My Next Book Part 1 with Azul Terronez

» Simple Green Smoothies: 100+ Tasty Recipes to Lose Weight, Gain Energy, and Feel Great in Your Body by Jadah Sellner and Jen Hansard

» The Artist's Way

Key Quotes:

  • “It’s really sort of shocking still, no matter how many times I’ve done it and have helped people. Any book that’s worthy of a transformation on the part of the reader has to occur at some point with the author.” [Azul, 8:00]
  • “I was resisting writing it, and I wanted a ghostwriter or someone else to do it. We want to outsource our transformation, or our healing, and we just can’t do that.” [Jadah, 10:18]
  • “It was also an invitation for me to put the physical act of writing the book down, so that I could grieve and show up for all the things that you have to do when you’ve lost a parent.” [Jadah, 13:35]
  • “We’re talking about the conscious things in our books when we only use what we know, instead of writing a book from who we are.” [Azul, 14:53]
  • “When the book serves you in real time, then it’s already delivered its value before it’s even finished.” [Azul, 17:12]
  • “I always say to not put a timeline on your dreams, so I have to live that truth.” [Jadah, 24:06]
  • “Not having attachment to the book proposal process is beautiful, because the moment you get attached to an idea, it’s the moment creativity goes to slumber.” [Azul, 34:33]
  • “There’s no way I can make anyone a better writer. You already are a wonderful writer, and it’s just a matter of reminding you and showing you that truth.” [Azul, 45:41]

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