You deserve to

love your life


This isn’t working anymore

Hustle culture isn’t working.

A friend of mine recently told me hustle is a season, not a lifestyle.

There are times when you need to “push” to make it to the finish line on an important goal or project. But only for a season, not a long-term solution.

Confession… I’m in push mode right now. I spent over two years writing and editing my new book in a spacious way. And now I’m ready to share it with the people who I believe need to read it. So I’m willing to put in more work hours, have more calls on my calendar, and say “yes” to more opportunities.

That means skipping a morning shower, working in my jammies, and eating some yogurt while I type this email right now. 😉

But I know being in constant push mode is not sustainable. In order to not burn out and suck all the fun out of my life, I have to prioritize my joy even in busy seasons.

With less than a week from my book coming out, I have scheduled a call with my life coach to ground and recenter myself today. I have a hot tub date with a friend tomorrow. I’m taking a dance class on Friday morning. And I’m going to a Brazilian steakhouse with my husband and friends on Saturday.

We think in busy seasons, there is less time for us. But in order to sustain a push, you need to double down on self-care and nourishment.

Hustle is a reactionary response

that has diminishing returns.

You may do more, and make more in a shorter amount of time. But it will cost you your joy, energy, peace (and even money) just to keep up. You’ll spend more down the line… recovering from adrenal fatigue and saving the relationships you’ve been ignoring (ask me how I know).

If you’re hustling for your dream life, when do you actually get to live it, enjoy it, savor it?

If you’re at the “I want to live by myself in the woods and crochet beanies with no one interrupting me” phase, it may be time to reconnect to why you started your business in the first place and clarify what really matters to you.

It’s important to call out hustle culture. So we can acknowledge its impact on our lives. When we can name something and identify it as separate from us, we can opt out at any time and choose a different path.

That’s what my new book is all about. Giving you permission to build with intention and build your way. Tara McMullin interviews me about hustle culture on her What Works podcast. And I have Tara on my show to talk about our relationship with work and goals.

Radically Shifting The Way We Approach Goal Setting

How do you build a more intentional relationship with work in a way that honors your values, neurology, strengths, and interests? If you're wanting to incorporate more purpose and meaning into the way you approach work, this episode of the Lead with Love podcast is for you.

In this conversation, I get cozy with Tara McMullin and we talk about redefining how we approach goal-setting, achievement, and productivity.

Tara is a writer, podcaster, producer, and co-founder of Yellowhouse Media, a boutique podcast production company. She’s also the author of What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting.

What you'll hear (and don't want to miss!):

» The way that self-assessment helped Tara find her new strengths that she is carrying forward on her journey

» What it looks like to face resistance when pivoting

» Tara’s tips on scheduling, time management, and setting parameters for energy management

» Why we need to change the way we approach goal setting

» What the process of shifting from achievement-based satisfaction to self-satisfaction looks like

You can find the full show notes from this episode over at

Check out the episode on Apple or Spotify (or wherever you listen to podcasts). As you’re listening, take a screenshot, share your favorite takeaway and tag me on Instagram and Facebook @jadahsellner.

Warm hugs,

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