Where your power is with Tara McMullin

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What if we committed to making our businesses a catalyst for change? If you want to do business differently and embrace being a pioneer, rebel and culture maker in your industry, then episode 134 of the Lead with Love podcast is for you. I get cozy with sought after speaker, educator, and one of CreativeLive’s best selling Money & Life experts, Tara McMullin.

Tara is on a mission to turn today’s small business owners into tomorrow’s economic powerhouses. She’s the founder of CoCommercial, a platform for helping small business owners work together to achieve their business goals. Entrepreneur named her podcast, What Works, one of 24 top women-hosted podcasts for business owners. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.

In this episode, you’ll learn why it’s important for us to tear down the power structures we’ve been trying to step away from and the power of building community first.

“Not only do I want to help people make better businesses, better business decisions and become better founders, but I want to make better jobs for people.”

– TARA MCMULLIN

What you'll hear (and don't want to miss!)

• Why Tara moved from a traditional scaled coaching business to focus on building community first.” [6:52]
• How to see the biggest barrier the people in your community are facing right now [13:47]
• Tara’s intention in building CoCommercial membership without using her personal brand to grow it and the challenges that she’s faced along the way [19:47]
• How products can evolve through multiple iterations over many years [23:12]
• Her experiences in operating a brick and mortar business and why she feels her latest business is now like a “toddler” in many ways [28:28]
• How Tara uses the journey of other successful entrepreneurs starting similar businesses to inspire her [36:58]
• What she’s most proud of about the team she’s built and where a lot of business owners go wrong here when doing this [41:22]

Resources + links mentioned:

» CoCommercial

» What Works Podcast

» What Works Podcast, “Exiting One Business And Starting Another” with Jadah Sellner

» Connect with Tara on Facebook and Instagram!

» How to know when it's time to quit a project, goal or business by Tara McMullin

» The Tipping Point by Malcolm Gladwell

» The Big Leap by Gay Hendricks

» Dune by Frank Herbert

Key Quotes:

• “My business had looked very much like a traditional scaled coaching and strategy business, and I decided to tear all of that down and start building community first.” [6:52]
• “I didn’t want people to think that I had all the answers, because I don’t.” [18:44]
• “Not only do I want to help people make better businesses, better business decisions and become better founders, but I want to make better jobs for people.” [38:28]
• “People don’t want to be task doers; they want to have ownership at their jobs.” [44:14]
• “My business won’t work if I only stay in the bubble that will receive my work well.” [57:14]

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