Lead with Love® Podcast

Creativity. Business. Life.

The Freedom Mindset with Alexandra Jimenez

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How do you balance your personal definition of success while building a seven figure business, growing a team, nurturing a community, and taking care of your customers? This is the question we lean into as we talk about self compassion as an entrepreneur, the freedom mindset, and finding fulfillment.

In this episode, I get cozy with Alexandra Jimenez. She’s the founder and editor-in-chief at Travel Fashion Girl, one of the highest trafficked blogs for female travelers, where she teaches an audience of 1,000,000+ monthly visitors to pack in a light, stylish, and efficient way.

She’s appeared live on the Fox & Friends morning show and has been featured in national digital news outlets including Cosmopolitan, Oprah, Forbes, USA Today, and Pat Flynn’s Smart Passive Income podcast.

What I love is Alex followed her passions after quitting her corporate job in the fashion industry in 2008 to spend almost a decade traveling full-time.

She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon.

“My success, that feeling of fulfillment comes from the stories that I hear from people, and knowing that I helped empower them.”


What you'll hear (and don't want to miss!)

  • The way that Alex is able to still have a freedom mindset, even as she has laid down roots in a new home [4:30]
  • What motivates Alex more than money, and how her business continues to shift to this day [7:55]
  • How she expresses her values and business ethics (and maintains her energy!) operating a growing Facebook group with over 23,000 members [15:38]
  • What Alex’s support team looks like today, the struggles she faced growing her team, and why she feels that she actually should have waited longer to hire [29:56]
  • Why she almost pivoted away from her travel blog, and what allowed her to look at her business with a whole new perspective [36:02]
  • What really moved the needle for Alex on her journey from a 6 to 7-figure business [39:42]
  • The main reason that many people who decide to start an online business will fail, and what she’s done to ensure she succeeds with hers [46:39]
  • A book that has impacted Alex greatly, and allowed her to have compassion for herself as her business grows [49:42]
  • What’s next for Alex as she pursues her vision of empowering women through her work [51:28]

Resources + links mentioned:

» Travel Fashion Girl

»  Connect with Alex on Facebook and Instagram!

» Compass Rose Travel Accessories

» SPI: How Alex from Travel Fashion Girl Built Her Empire

» Lead with Love: Falling in Love with Failure with Abby Walker

» Superfans by Pat Flynn

» Traction by Gino Wickman

» Rocket Fuel  by Gino Wickman and Mark C. Winters

Key Quotes:

  • “The freedom mindset is more important than actually being free and traveling the world, because it’s understanding that you can have that balance and a lifestyle anywhere you want, including one location.” [6:00]
  • “My success, that feeling of fulfillment comes from the stories that I hear from people, and knowing that I helped empower them. I didn’t expect that, and that is so inspirational to me.” [10:32]
  • “Being a manager is something that is probably the most important role that you could have, but understand that not everybody is a manager.” [33:16]
  • “A lot of people who decide to just have an online business will fail very quickly, because they’ll expect to see immediate results.” [46:39]
  • “I don’t have to do 20 things today, or this week, or this month. If I only accomplish one thing a month, I can get more done in a year than feeling overwhelmed. So that was a game changer for me.” [50:48]

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