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How to Write a Must-Read Book that Changes Lives

My last She Builds book event of the year happened last week in my own town Walnut Creek, California.

I’m so grateful for Heather Anderson, founder of The Club, hosting an AWEmazing book launch party. The Club is an entrepreneurial community of inspiring women, and I’ve been a member for many years. You can learn more about The Club here.

Heather found our event space sponsor, Rooted Coffee Co, which is a woman- and family-owned business. The night was filled with good vibes, vegan bites, and energizing conversations.

My husband, George, welcomed guests and checked them in. We also had a fabulous photographer, Jiyeon, from Fem Boudior (who is now on my list to book a session with her for my 40th birthday next year!). Once we get our event photos back, I’ll be sure to share those, too.

I’ve been sharing a lot of behind-the-scenes of what it takes to write, publish, and promote a book. But one thing that often gets overlooked in the writing process is editing. I like this quote from Mike Lee where he says,

“The first draft reveals the art; revision reveals the artist.”

Today, I get cozy with editor and publishing strategist AJ Harper. In this episode, we talk about how authors can find their voice, write books based on the change you want to see in the world, and why it's important not to give up in the dip when marketing your book.

How to Write a Must-Read Book that Changes Lives

AJ Harper helps authors write transformational books that enable them to build readership, grow their brand, and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. She is writing partner to Mike Michalowicz. Together they’ve written nine books, including Profit First.

AJ teaches her method in Top Three Book Workshop and the Must-Read Editing Workshop. I personally had an opportunity to participate in one of AJ’s editing retreats and it was amazing!

What you'll hear (and don't want to miss!):

» Defining what “career authorship” is all about

» Why it’s important to keep your writing close until you are ready and the time is right to share it with others

» AJ’s expert tips for choosing an editor that is right for you and what you need to consider with this decision

» How gaining clarity in your book and editing process will allow you to stand up for your book with conviction

» Her own experience as a ghostwriter and co-writer, and how that compares to now writing her very own book and the pressures that come with doing this

» Why identifying your core message is essential in book writing, and what AJ’s core message was in her own book

You can find the full show notes from this episode over at

Check out the episode on Apple or Spotify (or wherever you listen to podcasts). As you’re listening, take a screenshot, share your favorite takeaway and tag me on social @jadahsellner.

Warm hugs,

P.S. If you’re looking for community, inspiration, and a powerful network of support, check out The Club. Heather is an amazing community builder and knows how to connect people to the right resources at the right time.

P.P.S. Buy yourself a copy of She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life (or gift it to a friend). Once you read She Builds, leave an honest review.

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