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How to grow a community of Superfans

I truly feel like fall is the business new year. So much happening, so much energy.

Last week, I kicked off a workshop series guiding people to create their 90-day business plan.

Yesterday, I hosted a welcome + connection call for some of the newest members joining Love Over Metrics Incubator.

On the call, we grounded into our intentions, celebrated our personal and business wins, and shared what we want to accomplish over the next 9 months.

The energy was vibrant and full of excitement.

There’s something so special about surrounding yourself with ambitious women who are going after their dreams.

The communities I create are intimate and connected. No one gets lost or left behind. Every woman is seen, heard and acknowledged.

There are many courses and memberships with hundreds and thousands of people, and it can be easy to hide out, not show up, and skip doing the work.

In Love Over Metrics Incubator, we’ve created the intimacy + structure + accountability to show up consistently, take inspired action, and focus on what really matters.

I truly believe in the power of community.

Do you want to grow an engaged community for your business? The type of community who is the first to buy every single product you create. If you want to learn the action steps that you can take to attract and nurture your Superfans right now, then this episode is for you.

In this episode, I get cozy with my friend and mentor, Pat Flynn.

How to grow a community of Superfans

The goal is to become somebody or some market's favorite.


Pat is a father, husband, entrepreneur and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 50 million downloads and features in publications such as The New York Times and Forbes.

I’ve been a guest on Smart Passive Income twice –– talking about how I grew our Simple Green Smoothies’ email list from zero to 200,000 subscribers in one year, and also how I made a pivot to exit my business partnership to follow my calling. I will include links to those episodes in the show notes at

Pat is also a keynote speaker, advisor for companies like LeadPages and ConvertKit, and a Wall Street Journal bestselling author of Will It Fly, Let Go, and I’m super excited about his newest book, Superfans.

What you'll hear (and don't want to miss!):

  • How Pat’s Flynncon event showed him that families can be in business together, and grow closer in the process
  • Why Pat says that your Superfans will want to learn from YOU
  • What the book writing process for his latest book looked like, including the challenges he faced
  • How Pat involved his Superfans in the book writing process and what he did to make them an important piece of his marketing strategy
  • Action steps that you can take to start attracting and nurturing your Superfans right now

FIND full show notes here:

Check out the episode on Apple Podcasts, Spotify, Amazon Music (or wherever you listen to podcasts). As you’re listening, take a screenshot, share your favorite takeaway and tag me on Instagram and Facebook with #leadwithlovepodcast.

Warm hugs,

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