“Writing A book that changes you first” with Azul Terronez

What if you didn’t have to find a big idea, but a small idea? If you’re looking to share your message through Ted talks and writing books, then episode 145 of the Lead with Love podcast is for you.

In today’s conversation, I get cozy with my friend and personal book coach, Azul Terronez, host of the Born to Write podcast.

Azul helps authors and entrepreneurs write and publish books so they can reach more people, grow their brand, and share their message in an authentic way. In our conversation he shares how he delivered a TEDx talk that reached over 1 million views and how he became Pat Flynn’s book coach for the book Will It Fly, which became a Wall Street Journal Bestseller.

Originally from California, Azul’s love for travel and discovery led him to purge most of his possessions and create a location independent lifestyle and business with his husband after 24 years of being a teacher and principal.

Tune in and listen below:

What you'll hear (and don't want to miss!)

Click each timestamp to take you directly to that part of the episode. Happy listening!


Resources + links mentioned:

Follow Jadah on Instagram!

Azul Terronez

Born to Write Podcast

The Art of Apprenticeship by Azul Terronez

Azul's TEDx Talk, What makes a good teacher great?

Will it Fly by Pat Flynn

Serve First and the Money Will Follow, Pat Flynn

The War of Art by Steven Pressfield

Start with Why by Simon Sinek

Jadah's TEDx talk


Key Quotes:

“I think this movement has helped me understand that it’s a part of me, and sometimes the movement for me is in my ideas.” [4:12]

“Being so far away, you have to connect virtually if you’re going to maintain your relationships. So I think the podcast was to grow relationships and feel like I was right there with them.” [7:25]

“Why don’t we listen to what kids say? Why don’t we ever apply what they say that would make us great?” [12:28]

“Great Teachers Listen. They don’t just hear you, they listen.” [15:30]

“Simple ideas don’t stand out. They sit quietly, waiting to be found.” [20:30]

“Just do it. Doing is way better than being good. Being good is overrated. Writing is a team sport and lots of people can help you make it better, but only you can do the first draft.” [42:00]

“The biggest impact a book can have is on the author who writes it.” [54:21]


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The Lead with Love podcast is hosted by Jadah Sellner (that's me!). I help entrepreneurs build their tribes with the online program, Build Your Challenge. I'm also an author, international keynote + TEDx speaker, poet, and creator of Love Over Metrics™, a Business Growth Incubator and Mastermind for women with big ambitions and even bigger hearts. #LeadWithLove

P.S.  FREE gift for you: Get the 5-Step Challenge Roadmap here, so you can grow your tribe in a fun + simple way.

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