“How to Grow a Community of Superfans” with Pat Flynn

Do you want to grow an engaged community for your business? The type of community who is the first to buy every single product you create. If you want to learn the action steps that you can take to start attracting and nurturing your Superfans right now, then this episode is for you.

In this episode, I get cozy with my friend and mentor, Pat Flynn.

Pat is a father, husband, entrepreneur and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 50 million downloads and features in publications such as The New York Times and Forbes. I’ve been a guest on Smart Passive Income twice talking about how I grew our Simple Green Smoothies’ email list from zero to 200,000 subscribers in one year, and also how I made a pivot to exit my business partnership to follow my calling. Links to those episodes below.

Pat is also a keynote speaker, advisor for companies like LeadPages and ConvertKit, and a Wall Street Journal bestselling author of Will It Fly, Let Go, and I’m super excited about his newest book, Superfans.

Pat was on a previous Lead with Love episode. As I mentioned in my previous conversation with Pat, I first discovered Smart Passive Income in 2011 when I was learning about building a business online. He inspired me to take action and finally write my first e-book, so I could turn a heart project into a cash project. My path to building a business online and selling e-books, created over a million dollars in sales in two years.

It’s wild to think that just eight years ago, Pat was just a guy online sharing information that I found valuable, to now being a friend, a coach, and someone I speak on the same stages with around the world.

Tune in and listen below:

What you'll hear (and don't want to miss!)

Click each timestamp to take you directly to that part of the episode. Happy listening!


Resources + links mentioned:


Smart Passive Income

Ask Pat

Connect with Pat on Instagram and Facebook and YouTube!

SPI: How Simple Green Smoothies Used “Challenges” to Grow from 0 to 200k Subscribers in a Year

SPI: Building a Personal Brand (Because It’s Your Calling) with Jadah Sellner

Power-Up Podcasting

Instagram Post – Pat's son speaking on stage

Serve First and the Money will Follow with Pat Flynn

Will It Fly by Pat Flynn

Will It Fly trailer

Let Go by Pat Flynn

That’s What She Said by Joanne Lipman

Coach Azul

National Novel Writing Month

New Type Publishing

How I Met Prince and Justin Timberlake with Jadah Sellner

Ramit Sethi

Get Rich Slowly – J.D Roth

Lego Ideas

5 Step Challenge Roadmap



Key Quotes:

“The goal is to become somebody or some market’s favorite. Everything is so much easier when you position it that way.” [12:53]

“There are some people, especially my Superfans, who want to learn from me and only me, and I had to realize that.” [20:29]

“Yes SEO is important, traffic is important, plus conversion rates and all the fun things that we marketers pay attention to. They’re numbers and they’re fun and exciting, but what’s cool is that if you build your business for your Superfans, all those numbers are going to increase anyway.” [25:15]

“The book writing process became a lot easier when I challenged myself to get it done within a certain amount of time, and then I had people holding me accountable to it.” [32:53]

“Businesses, or anybody trying to build a following of any kind, you might have the best solutions in the world. You might care about your audience so much, but unless you’re using the right lyrics, you’re not going to resonate with your audience.” [36:32]


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The Lead with Love podcast is hosted by Jadah Sellner (that's me!). I help entrepreneurs build their tribes with the online program, Build Your Challenge. I'm also an author, international keynote + TEDx speaker, poet, and creator of Love Over Metrics™, a Business Growth Incubator and Mastermind for women with big ambitions and even bigger hearts. #LeadWithLove

P.S.  FREE gift for you: Get the 5-Step Challenge Roadmap here, so you can grow your tribe in a fun + simple way.

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