“Creating for an Audience of One” with Srinivas Rao

I don’t know about you, but it just feels like everyone I know is “in it” right now. If you’re questioning everything and not sure which way is up, you definitely want to keep listening. Today we talk about dark chapters in life, the role our environment plays on our behavior and mindset, and what to do to when you’re in a big transition in your career and life.

You’re listening to episode 123 of the Lead with Love podcast and in this conversation, I get cozy with Srinivas Rao, the author of a Wall Street Journal bestseller book, The Art of Being Unmistakable.

Srinivas Rao is the host and founder of the Unmistakable Creative podcast, where he’s interviewed more than 700 people ranging from bank robbers to billionaires. Guests have included Tim Ferriss, Elle Luna, Seth Godin and 100’s of others.

Tune in and listen below:


What you'll hear (and don't want to miss!)

  • How Srinivas finds “emotional resonance” with his podcast listeners and how he’s pursuing mastery in everything he does [6:17]
  • How a rough period in his life forced Srinivas to question everything [12:55]
  • What happened when he decided to really open himself up and be vulnerable, and how this led to the creation of his first book [17:15]
  • A time when things didn’t go as planned for Srinivas and what he did to bounce back [28:13]
  • What role our environment plays on our behavior and mindset, and what you can learn from Srinivas’ lessons [34:13]
  • 3 steps to take now if you’re in a dark place in your life [35:49]
  • What it really means to create an “audience of one” and the ultimate paradox about it [45:49]


Resources + links mentioned:

Jadah’s interview on Unmistakable Creative: Finding the Impact the Feeds the Souls

Unmistakable creative

Unmistakable: Why Only is Better than Best by Srinivas Rao

An Audience of One by Srinivas Rao

The War of Art & Turning Pro by Steven Pressfield

The Great Gatsby by F. Scott Fitzgerald

The Life-Changing Magic of Tidying Up by Marie Kondo

How to Pull Out of a Dark Chapter in Your Life by Srinivas Rao

An Audience of One Suggested Partner Posts


Key Quotes:

“Create things that you are proud to put your signature on.” [5:54]

“When you’ve done an interview with me, you know for a fact that it’s going to be completely different than any other interview you’ve done.” [8:11]

“I think what really I’m aiming for always is to showcase the humanity of a person, and make them relatable to the people that are listening.” [12:27]

“It was always the understanding that if you could get to this point of really compelling dialogue, a lot of things could change.” [14:31]

“We have so many things in our physical environment that are actually reminders of our past, and we don’t realize how much those things weigh us down emotionally.” [34:42]

“What I am always looking for is whether I find joy in the process of whatever I’m creating.” [41:30]

“The crux of it is that people spend so much effort and energy on things they have absolutely no control over.” [47:31]

“The purpose behind what we do is to tell stories and create media that improves the personal and professional lives of the people who get exposed to our work.” [48:19]


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The Lead with Love podcast is hosted by Jadah Sellner (that's me!). I help entrepreneurs build their tribes with the online program, Build Your Challenge. I'm also an author, international keynote + TEDx speaker, poet, and creator of Love Over Metrics™, a Business Growth Incubator and Mastermind for women with big ambitions and even bigger hearts. #LeadWithLove

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