#BTS: Behind the Scenes of My Next Book Part 2” with Azul Terronez

If you’ve wanted to take a peek behind the curtain of writing and publishing a book, then this episode is for you.

In this episode, I get cozy with my friend and personal book coach, Azul Terronez, host of the top writing podcast Authors Who Lead™. We’re having another behind the scenes conversation of my book writing process. If you’d like to listen to part one of this conversation that happened over a year ago, head over to jadahsellner.com/156 to get caught up.

Azul helps authors, entrepreneurs and leaders write and publish books that people love, so they can reach more people, grow their brand, and share their message in an authentic way. He’s been called a book whisperer. His signature coaching program is built around the idea that creating books is about building the conversation that you want to own.

Azul walks his talk because his TEDx talk “What Makes a Good Teacher Great” has been viewed over 2.1 million times. Azul’s clients have included Wall Street Bestseller, Pat Flynn from the Smart Passive Income Podcast, Jadah Sellner co-founder Simple Green Smoothies (that’s me!) and Dana Malstaff the founder of Boss-mom.

Tune in and listen below:

What you'll hear (and don't want to miss!)

Click each timestamp to take you directly to that part of the episode. Happy listening!


Resources + links mentioned:

Authors Who Lead

Authors Who Lead Podcast

Connect with Azul on Facebook, Instagram, Twitter and LinkedIn

Connect with Authors Who Lead on Facebook and Instagram

Writing a Book that Changes You First with Azul Terronez

#BTS: Behind the Scenes of My Next Book Part 1 with Azul Terronez

Simple Green Smoothies: 100+ Tasty Recipes to Lose Weight, Gain Energy, and Feel Great in Your Body by Jadah Sellner and Jen Hansard

The Artist's Way


Key Quotes:

“It’s really sort of shocking still, no matter how many times I’ve done it and have helped people. Any book that’s worthy of a transformation on the part of the reader has to occur at some point with the author.” [Azul, 8:00]

“I was resisting writing it, and I wanted a ghostwriter or someone else to do it. We want to outsource our transformation, or our healing, and we just can’t do that.” [Jadah, 10:18]

“It was also an invitation for me to put the physical act of writing the book down, so that I could grieve and show up for all the things that you have to do when you’ve lost a parent.” [Jadah, 13:35]

“We’re talking about the conscious things in our books when we only use what we know, instead of writing a book from who we are.” [Azul, 14:53]

“When the book serves you in real time, then it’s already delivered its value before it’s even finished.” [Azul, 17:12]

“I always say to not put a timeline on your dreams, so I have to live that truth.” [Jadah, 24:06]

“Not having attachment to the book proposal process is beautiful, because the moment you get attached to an idea, it’s the moment creativity goes to slumber.” [Azul, 34:33]

“There’s no way I can make anyone a better writer. You already are a wonderful writer, and it’s just a matter of reminding you and showing you that truth.” [Azul, 45:41]


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The Lead with Love podcast is hosted by Jadah Sellner (that's me!). I help entrepreneurs build their tribes with the online program, Build Your Challenge. I'm also an author, international keynote + TEDx speaker, poet, and creator of Love Over Metrics™, a Business Growth Incubator and Mastermind for women with big ambitions and even bigger hearts. #LeadWithLove

P.S.  FREE gift for you: Get the 5-Step Challenge Roadmap here, so you can grow your tribe in a fun + simple way.

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